Technology changes fast, and website design trends are no different. Design elements and website features that were once modern and innovative may have become tired, overdone, and cliched in recent years. The last thing you want as people arrive at your site is to lose conversion because your website looks outdated or ignores critical web standards.
Fortunately, our award-winning web design team keeps up with all the latest website design and development trends to create highly functional, easy-to-use websites that perform well and look fantastic. We want to share some of the latest innovations, digital technology trends, standards, and forecasts for 2021.
There will always be aspects of web design that are never going away – user-friendly navigation, data security, and fast load times should just be a given on your website. However, you can keep your site at the forefront of design and search engines by adding some of these innovative website features and elements.
Colorful minimalism goes hand-in-hand with one of 2021’s most prominent web design trends: color! Bold, bright, saturated colors help your brand stand out from the soft neutrals that many companies have chosen over the past few years.
bubly, the sparkling water company, is an excellent example of how a site can use bold, saturated color without overwhelming the eye. Their branding is all about colorful cans, and their website is an extension of that: They’re checking off a few 2022 web design trends: organic shapes, minimalism, and bold color!
One of the most important web design standards is ultra-fast load time. Quick loading times have been essential factors in UX and SEO for years, and it continues to be a top priority for websites that want to rank well and convert better.
Studies say that more than half of internet browsers expect a website to load fast and no more than two seconds after clicking a link. If it takes more than three seconds to load your site, your visitors most likely will leave, and it’s not likely they’ll be back, ever again!
You might have heard the term “location, location, location” from your real estate agents when looking for investment properties. At The Digital, we focus on “conversion, conversion, conversions.” Website loading times are a standard metric we look at to ensure good user experience.